It is our goal to constantly enhance existing trade relationships and enable collaboration among our distributor members and their key manufacturer partners. VNA is taking steps to address the following industry “pain points" that exist today between electrical manufacturers and their distributors.
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Lack of efficiencies in order management
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Lack of efficiencies in contract communications
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Collaborative inventory planning, forecasting and replenishment
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Product usage intelligence from end user customers
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Promotion management for distributors and their customers
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Product training for distributors and their customers
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Data and web-based services
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Streamlining business processes
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Integration between manufacturers and their channel
VNA member distributors, the Allen-Bradley channel of distributors, penetrate industrial accounts at all levels. We position products of our manufacturer partners as a collective strategic advantage in our sales process. It is this combined commitment from “Best In Class†VNA distributors and select manufacturers that give VNA customers an operational and quality advantage.
Channel Partner program participating manufacturers receive an in-depth service package and opportunity to drive additional value and impact to our customer base. We look for ways to insert our partners into our customer base to deliver value above and beyond basic service levels. Our partners become a major component in assisting us deliver and execute our TCO program initiatives.
We look at this relationship as a tight, two-way partnership in which we work very closely with each other to strengthen our mutual market leading positioning and secure additional industrial business at Fortune 500 type accounts, making it a win-win for the customer, manufacturer and the VNA distributor.